OldTools Archive

Recent Bios FAQ

216117 CheekyGeek <cheekygeek@g...> 2011‑04‑26 Re: New Book cover
One never knows when someone asks for opinions whether they are really
soliciting opinions or just want affirmation.
I will take Stephen at his word and choose to believe he wants honest
critique.

I like the artwork. The typography... not so much.
1) Centered. People center text as a default, when they don't know what else
to do. Centered text is the least pleasing to the eye because it doesn't
give us any of the nice alignment lines that we find so pleasing. (The
alignment line is invisible/implied down the center of the text).
2) Too many fonts. 3 lines. 3 different fonts. A design mistake from the
days of the first Macintosh laser printer.
3) None of the fonts suggest 19th Century to me, which would be appropriate,
given the subject line.
4) Not a typography issue, but... the color scheme is from a limited
palette. It needs some contrast to jump off the shelf (or web page at you).

If I may be so bold to suggest some fixes to the above...
http://www.antiqueauto.org/assets/covercomparison.html

The font suggests 19th Century. One font, various sizes, provides design
repetition. The right-aligned text gives us a nice sharp alignment line down
the right hand side of the page, to which every line cleaves. The colored
box provides some needed contrast (the color can be experimented with. I
think it should suggest a milk paint color, and the overlaid title text must
contrast well with it.)

Darren Addy
Kearney, NE
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Recent Bios FAQ